"Right now, every film festival shares the same ambition: Get smarter about how to connect with audiences online. In the coming weeks, Hot Docs, Human Rights Watch, and AFI DOCS will present online lineups; at DOC NYC, where I’m the artistic director, we are busily adapting to new realities for our November festival.
We’ve also seen online festivals inspire pessimism from some sales agents and programmers — but we don’t have time for that kind of thinking. Many filmmakers can’t hold back their work until next year, when competition will only increase for premiere slots and buyer attention, and many festivals can’t wait because they will cease to exist without revenue. We all need to keep getting smarter, faster.
While we all want to get back into theaters, the public is swiftly adapting to watch online content non-stop. Everyone from health care workers to dancers are finding ways to creatively connect; festivals must, too. So what’s needed as we move forward?"
(Read the full article on IndieWire here)