This is the commercial short film "Come Together: A Fashion Picture in Motion" made for H&M brand, directed by Wes Anderson, featuring Adrien Brody (a 2016 production, released on the internet, 4 minutes running time).
Unlike H&M’s previous adverts, Come Together does not promote any specific outfits in a direct manner, emphasizing how incredibly affordable and trendy they are – even though every single passenger is seen wearing unmistakably H&M outfits. Instead, Anderson produced a short movie that reflects the brand’s philosophy and spirit.
- the campaign was hugely successful, the film reached over 860 million people online and 19 million YouTube views.
- while specific figures about the production weren't released, the campaign contributed to a 6% YoY growth across the H&M group (YoY = year-over-year: is the comparison of one period with the same period from the previous year, it measures business performance.)